Abercrombie celebrated the launch of their new Paris store the way only they know how…with half naked people. Lining the streets surrounding the store were over a hundred topless, and well defined, male models. Now Abercrombie’s been employing the ‘Image’ advertising technique for years now, which apparently has worked for them. Though with a store opening I would imagine the main goal is to get people into the store, no? My question however, is where’s the store in these pics? I thoroughly checked these pics and can’t find any store entrance…not that anyone minded looking thoroughly!
- Shirtless Male Models Invade Paris [Video] (gawker.com)
- Tu Parles Abercrombie et Francaise? (bryanboy.com)
- Gisele Adds To Her Empire, An American (Brand) In Paris, Marc Jacobs Heads For The Musée, And More… (style.com)