It seems Liz Claiborne- owners of Juicy Couture, Kate Spade and Lucky- has been sold to JCPenney for $267.5 million this week. Seeing as the company hasn’t turned a profit in years, it was finally time to cut their losses and move on. While the Liz Claiborne name will live on at JCPenney, the brand must now change their name which I imagine might take a while to figure out.
Most importantly though (to me anyway) what will become of Juicy Couture? Granted I still haven’t forgiven them for their footwear indiscretions but I need to know my charm bracelets, bags and tech accessories are in good hands! Best of luck to JCPenney, hopefully they can turn Liz Claiborne around: jcpenney.com/lizclaiborne